About Us

Our independent editorial team provides clear, up-to-date comparisons of UK‑regulated betting platforms. We help visitors identify operators with proper licensing, transparent terms, and comprehensive betting options.

How We Review

  • Licence & safety (UKGC status, RG tools)
  • Betting markets (sports coverage, odds quality, live betting)
  • Bonus value & terms (wagering, fairness)
  • Payments (fees, limits, payout times)
  • Support (channels, response time)
  • User feedback + hands‑on testing

What We Value

  • Clarity and transparency
  • Player safety and fair play
  • Fast, reliable payouts
  • Mobile‑first user experience

Editorial Independence

Our editorial team produces all rankings independently. While this website may receive compensation from some featured operators, and business relationships can influence which brands appear on our site, our evaluation criteria and rating methodology remain consistent and unbiased.

Responsible Gambling

This website is intended for users who are 18 years or older and located in the United Kingdom. Please engage in betting activities responsibly. Information about responsible betting tools and support services can be found at GambleAware, GamCare, and GAMSTOP.